Introducing BroadSign Core 12.1

Flex your network’s creativity with BroadSign Core 12.1

With bold creatives, dynamic content and the ability to target campaigns, digital out-of-home is one of the most creative, eye-catching and fastest growing advertising mediums. This, combined with the recent launch of programmatic buying options, makes DOOH a very attractive option for media buyers and advertisers to engage their audiences.

To ensure your network is ready to support every creative endeavour, BroadSign launched a new version of their digital signage software, BroadSign Core 12.1. Using flexible technology focused on campaign success, your network will continue to push the boundaries of DOOH to offer brands the most modern way to reach their audience.

Updates in 12.1:

Improved programmatic campaign capabilities

Enable programmatic media buyers to do more with their campaign by leveraging features unique to DOOH

Enhanced dynamic content support

Support the latest in dynamic content, including smoother playback and improved screen synchronization, to support every creative endeavour

Improved APIs

Develop and deploy custom integrations more easily

Added security

Be in full control of your network with additional layers of security including IP whitelisting and added HTTPS protocols

Enhanced cinema pre-show support

Augment your pre-show with added audio capabilities and scheduling improvements

For more information, read the full blog post.